In a significant move set to reshape the Indian luxury automobile market, Audi India has announced massive price reductions across its sedan and SUV portfolio. The German luxury carmaker has revised the ex-showroom prices of its popular models by up to ₹7.83 lakh, making its premium cars and SUVs more accessible to Indian buyers.
The price cuts come after the implementation of the GST 2.0 reforms, which introduced a uniform 40% GST slab for luxury and large vehicles, replacing the earlier structure of 28% GST + cess. These revised prices will be effective from September 22, 2025, just ahead of the festive season, when demand for automobiles traditionally surges.
GST 2.0 Impact: Why Audi India Reduced Prices
The recently implemented GST 2.0 has simplified India’s taxation system for automobiles, especially in the luxury car segment. Earlier, luxury cars and SUVs were taxed at 28% GST along with an additional 15–22% cess, resulting in a high on-road price for customers.
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With the introduction of a flat 40% GST under GST 2.0, the tax burden has eased, enabling carmakers like Audi India to pass on the benefits directly to buyers. This move is expected to boost demand, increase affordability, and drive higher sales volumes, particularly during the upcoming festive period.
Balbir Singh Dhillon, Head of Audi India, emphasized the brand’s commitment to making luxury mobility more accessible:
“At Audi India, we are committed to offering progressive luxury while supporting policy reforms that enable growth and accessibility. With the GST 2.0 benefits, we are delighted to extend significant price reductions to our customers across our sedan and SUV lineup.”
Revised Audi India Price List (Effective September 22, 2025)
Here’s a detailed look at the new ex-showroom prices after the GST 2.0 reforms, along with the amount customers can save on each model:
| Model | Previous Price | New Price | Price Reduction |
| Audi A4 | ₹48.89 lakh | ₹46.25 lakh | ₹2.64 lakh |
| Audi A6 | ₹67.38 lakh | ₹63.74 lakh | ₹3.64 lakh |
| Audi Q3 | ₹46.14 lakh | ₹43.07 lakh | ₹3.07 lakh |
| Audi Q5 | ₹68.30 lakh | ₹63.75 lakh | ₹4.55 lakh |
| Audi Q7 | ₹92.29 lakh | ₹86.14 lakh | ₹6.15 lakh |
| Audi Q8 | ₹1.17 crore | ₹1.09 crore | ₹7.83 lakh |
This price revision brings Audi’s luxury sedans and premium SUVs closer to aspirational Indian buyers who are seeking world-class technology, German engineering, and premium comfort at a more competitive price point.
Audi’s Strategy Ahead of the Festive Season
The timing of this price cut is strategic. The festive period in India — starting around late September and extending through Diwali — is one of the most important phases for automobile sales. By lowering prices, Audi aims to:
- Boost festive season sales by attracting more first-time luxury car buyers
- Compete aggressively with Mercedes-Benz, BMW, Volvo, and Jaguar Land Rover
- Enhance accessibility for aspirational customers looking to upgrade to premium vehicles
- Strengthen its position in the highly competitive Indian luxury car market
Competition Heating Up: Mercedes-Benz & BMW Join the Race
Audi India is not alone in passing on GST 2.0 benefits to customers. Rival brands like Mercedes-Benz and BMW have also announced price revisions on select models. However, Audi’s reductions — especially on high-end SUVs like the Q7 and Q8 — are among the most significant in the segment.
Industry experts believe this aggressive pricing could intensify competition in India’s luxury car market, which has already witnessed a surge in demand thanks to growing disposable incomes, easier financing options, and a shift toward premium mobility.
Customer Advantage:
With these revised prices, customers stand to save between ₹2.6 lakh and ₹7.8 lakh, depending on the model and variant. Additionally, Audi India has confirmed that all bookings made after September 22, 2025, will be invoiced at the new reduced prices.
Customers can visit Audi India dealerships or check the official Audi India website to explore updated price lists, offers, and booking details for their preferred sedan or SUV.
- Price Reduction: Up to ₹7.83 lakh across Audi’s luxury sedan and SUV range
- GST 2.0 Reform: Replaces 28% GST + cess with a flat 40% GST slab
- Effective Date: September 22, 2025
- Models Covered: A4, A6, Q3, Q5, Q7, Q8
- Reason: To pass GST benefits to customers and boost festive season sales
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