JSW Motors Ltd is moving fast to enter the car market with big plans and strong investments. At AURIC City in Bidkin, under the Delhi-Mumbai Industrial Corridor (DMIC), the company is building a large car-making hub on 630 acres of land. The work is already in progress and is expected to finish by the end of 2026.
This factory will be the base for JSW’s own New Energy Vehicle (NEV) brand. The group has planned an investment of about US$3 billion over the next five years for developing, designing, and making these vehicles in India. The first car under the JSW Motors brand is likely to launch in the second half of FY 2026.
Along with its own brand, JSW has formed a joint venture with SAIC Motor to run JSW MG Motor India Pvt Ltd.
SAIC Motor, a Chinese state-owned automotive company, is the parent company of the British-born MG brand After the original MG Rover Group collapsed in 2005, SAIC acquired the brand and has since been responsible for its resurgence as a major player in the global car market, particularly with a focus on electric vehicles.
In this venture, Indian partners, including JSW, hold more than 51 percent, while SAIC owns the rest. The joint venture will focus on local production, research, and supply chains. The MG factory at Halol in Gujarat will also be expanded from 100,000 cars a year to 300,000 cars a year. The company plans to launch a new model every three to six months, starting with the festive season of 2024.
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Several new cars are lined up, including petrol, hybrid, and fully electric options. These may include a plug-in hybrid version of the Hector, an affordable small electric car, a premium electric car in early 2025, and an electrified version of the Gloster. The company is also creating a new premium sub-brand called “MG Select,” with the first model expected by March 2025 and up to four luxury cars planned over two years.
JSW is also building its own electric car brand separately. For this, it has tied up with China’s Chery Automobile to get support in EV technology, hybrid systems, and smart features. With this support, JSW plans to launch its own electric cars in India by 2027.
With the new factory in Bidkin, a $3 billion investment plan, regular new launches, and strong global partnerships, JSW Motors aims to become a major player in the Indian car market. The group is targeting sales of around one million electric cars by 2030, with the aim of capturing about one-third of the country’s NEV market.
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