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Mahindra Gears Up for Big Launches: Three Upcoming SUVs Thar Facelift, XUV700 Facelift & New EV 3XO

Mahindra & Mahindra (M&M), one of India’s leading SUV manufacturers, is all set to expand its product portfolio with a line-up of new-age SUVs and facelifts over the coming months. With customer demand for advanced technology, premium features, and electric mobility on the rise, the homegrown automaker is preparing three major launches that promise to shake up the SUV segment.

1. Mahindra XUV700 Facelift — A Tech-Packed Upgrade

The Mahindra XUV700 has been a massive success since its launch in 2021, becoming one of India’s best-selling premium SUVs. Now, Mahindra is preparing to give it a significant facelift, ensuring it stays ahead of competitors like the Tata Safari, Hyundai Alcazar, and MG Hector Plus.

Expected Styling Updates:

Interior & Tech Upgrades:

The cabin is set for a major revamp, taking inspiration from Mahindra’s futuristic 9e concept. Expected features include:

Engine & Performance:

Under the hood, Mahindra is expected to retain the existing powertrain options:

However, Mahindra is likely to fine-tune the suspension setup for better ride comfort and sharper handling, making the XUV700 facelift even more refined.

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2. New-Generation Thar ROXX 

Mahindra is also working on an all-new mid-size SUV based on its NU_IQ monocoque platform. Test mule sightings have already revealed several design updates that promise a bold and aggressive road presence.

Design Highlights

Interior Enhancements

The SUV’s cabin will see a complete overhaul, featuring:

Powertrain & Ride Quality

While Mahindra is expected to carry forward the current petrol and diesel engine options, the SUV will get a reworked rear suspension setup and Frequency Selective Damping (FSD) technology. This will significantly improve ride quality and cornering stability, making it one of the most comfortable SUVs in its class.

3. Mahindra’s Next-Gen Electric SUV — 3XO

Mahindra’s electric strategy is gathering pace, and the company is ready to introduce its next-gen electric SUV, based on the NU_IQ monocoque architecture. While details remain limited, the design studies showcased earlier this year give us strong hints about what to expect.

Key Highlights

Performance & Range

While Mahindra hasn’t revealed exact specs, industry insiders expect:

This SUV will compete directly with models like the Hyundai Ioniq 5, Kia EV6, Tata Avinya, and MG Cloud EV, marking Mahindra’s serious entry into the premium EV space.

Launch Timeline & Market Impact

Model Expected Launch Segment Expected Price
Mahindra XUV700 Facelift Early 2026 Premium SUV ₹15 lakh – ₹28 lakh
New G- Thar Facelift Mid 2026 Compact SUV ₹12 lakh – ₹18 lakh
Next-Gen Electric SUV 3XO Late 2026 Premium Electric SUV ₹25 lakh – ₹35 lakh

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Mahindra & Mahindra is gearing up for an exciting product offensive in India. With a facelifted XUV700, a brand-new mid-size SUV, and a next-gen electric SUV, the company is aiming to strengthen its SUV dominance while preparing for an electric future.

These launches come at a time when the SUV market in India is seeing intense competition from brands like Tata Motors, Hyundai, Kia, and MG Motors. With cutting-edge tech, fresh designs, and enhanced driving dynamics, Mahindra is positioning itself to capture a larger share of the growing SUV and EV market.

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