The Nano’s positioning as “the world’s cheapest car” unfortunately created a negative perception, associating it with affordability rather than innovation, and buyers felt it implied they couldn’t afford a “real car.” In contrast, the MG Comet is marketed as a smart, futuristic urban EV, focusing on technology, design, and lifestyle appeal. This resonates well with today’s consumers, particularly millennials and Gen Z, who prioritize innovation, sustainability, and convenience over traditional status symbols.
Furthermore, the technological offerings of the two vehicles differ vastly. The Nano was basic and focused on cost-cutting, lacking modern features, whereas the Comet boasts advanced connectivity, digital dashboards, touchscreens, and AI-enabled controls, appealing to tech-savvy urban buyers. The value perception has also evolved; while the Nano was seen as “cheap, low status” at ₹2.5L – ₹3L, the Comet at ₹8L – ₹9L is perceived as “premium, futuristic,” as people are willing to pay more for innovation and sustainability.
Finally, the success of the MG Comet is also significantly boosted by the ongoing EV revolution, benefiting from government subsidies, favorable policies, and rising fuel prices, a movement that didn’t exist during the Nano’s time. The key takeaways from the Nano’s experience are that perception matters more than just price, technology sells, and lifestyle branding often outweighs cost-centric marketing.
Let’s compare both cars in terms of pricing, features, technology, positioning, and consumer perception.
1. Overview
|
Feature |
Tata Nano |
MG Comet EV |
|---|---|---|
| Launch Year |
2008 |
2023 |
|
Segment |
Budget Petrol Hatchback |
Electric City Car |
|
Price Range |
₹2.5 – ₹3 Lakh |
₹8 – ₹9 Lakh |
|
Target Buyers |
Budget-conscious families | Tech-savvy urban commuters |
|
Fuel Type |
Petrol |
100% Electric |
|
Transmission |
Manual |
Automatic |
MG Comet detailed video:
https://youtu.be/gJwQLxOJ4mI?si=UslsvwGqRIWYAK1l
2. Design & Build Quality
- Tata Nano → Simple, minimalistic, and small design aimed at cost-cutting.
- MG Comet EV → Futuristic, boxy, and premium-looking compact car designed for urban mobility.
3. Technology & Features:
| Features | Tata Nano | MG Comet EV |
|---|---|---|
| Infotainment System |
Basic or none |
10.25-inch touchscreen |
| Digital Instrument Cluster |
Χ |
Full digital display |
| Connected Car Tech |
Χ |
Yes (MG i-SMART features) |
| Safety Features | Minimal (basic seatbelts) | Dual airbags, ABS, ESC |
| AI & Smart Features |
Χ |
Voice commands, OTA updates |
4. Performance & Efficiency
| Aspect | Tata Nano | MG Comet EV |
|---|---|---|
| Engine / Motor | 624cc Petrol Engine |
42hp Electric Motor |
| Power Output |
~38hp |
~42hp |
| Transmission |
4-speed manual |
Automatic |
| Mileage / Range |
~23 km/l |
~230 km (claimed) |
| Top Speed |
~105 km/h |
~100 km/h |